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Original Early 20th Century Ivory Soap Ad.
Product Details
Rare early 20th-century Ivory Soap Ad from Geographic Magazine. It's marked Copyright 1916 by The Procter & Gamble, Cincinnati. An example of this advertisement was featured in The New York Historical Society's 2023 exhibition: Under Cover: J.C. Leyendecker and American Masculinity. It's a clear example of the secret homoeroticism in early 20th-century print advertising. This is an original ad from 1916, not a modern reprint. It is in very good condition for its age and was carefully removed from Geographic Magazine. It measures 10 x 7 and has been scanned and photographed in natural light.
Daily Cleaning: Use a soft brush or damp cloth to gently wipe away dirt. Avoid harsh chemicals. For mesh areas, use diluted mild detergent and a soft brush.
Drying: Air dry in a cool, shaded place after cleaning. Avoid direct sunlight or high heat, which can cause fading and glue deterioration.
Storage: Stuff with paper to maintain shape when not in use. Store in a dry, ventilated area to prevent mold. Rotate between multiple pairs to extend lifespan.
Usage Notes: Designed for basketball. Not recommended for hiking, long-distance running, or other specialized sports where different performance features are required.

